SEO Agency Nepal SEO Agency Nepal

July 3, 2021

Beginner’s Guide to Technical SEO 2021

Filed under: Blog — Tags: — Devik Balami @ 5:43 am

Technical SEO is a basic SEO practice that involves website and server optimization that helps to improve the Organic ranking of any website.

If your website consists of various technical problems besides having great content or great links to boost your website, it will hurt your organic ranking and traffic.

Just know that Search Engines is going to give a better treatment if your website displays technical characteristics i.e. loading speed of your website, AMP-enabled website and so on.

What is Technical SEO?

Technical SEO is a set of different optimization work to enhance the ranking factor of your website for better ranking and better organic traffic. It doesn’t mean that if you are an SEO professional or Digital marketer, it’s not your job to fix these problems.

You need to know about Technical SEO and it is only the best practice according to guidelines provided by Search Engines.

Technical SEO Checklist

Here are 6 different Technical SEO best practices that have a high impact in the short as well long term.

 

1. Canonical Links

Canonical Links are required when your website accidentally or manually creates new URLs with identical or near-identical content.

It is a very important procedure to implement but know that the Canonical link element is the solution to the above problems. Having different URLs for the same services is not common but know that these elements help to ensure the right page.

for example, you have Page A and Page XY. Page XY’s contents are almost identical to Page A. So you can insert a canonical link element in Page XY stating that contents from this page belong to Page A and index Page A rather than Page XY.

Put this element on Page XY.

For detailed information on Rel-Canonical: SEO Best Practices for Canonical URLs

Moz-canonical-tag

 

2. SSL Certification

SSL stands for Secure Sockets Layer is secured technology that provides a secured encrypted link between a browser and Web Server.

You can identify SSL websites easily.
i.e. https://moz.com
Google, one of the major Search engines announced that they give preferential treatment to those websites with SSL certificates over Non secured ones.
This can be done by installing an SSL certificate.

SSL-Certification

 

3. Loading Speed of Website

In this modern era, search engines prefer fast loading website over the other. According to SEO Factors checklists, Page speed is considered an important ranking signal.

So how to increase the loading speed of your website:

  • Fast Hosting and DNS provider
  • Use a minimal number of HTTP requests, scripts and plugins
  • Optimize your image size to a minimum
  • Compressing your website using GZIP or a similar platform and so on.
Guide to Page Speed Optimization (Part 1)

4. Discourage Duplicate Contents

Google and Bing announced that any duplicate content in your website can complicate or confuse the users or search engine itself. Many Black hat SEO professionals are using these types of duplicate content to manipulate the ranking algorithm of Search Engines.

How to check Duplicate contents:

  • siteliner.com
  • site: domain search

So how to fix duplicate contents:

Refrain from using Master content in all your landing pages or prevent your CMS from creating multiple URLs using duplicate content.

As mentioned before, always use Canonical Element.

SEO Agency CTA

 

5. Mobile Friendly Website

Out in the digital world, there are many who are using mobile to search about the products and services they need. If a website is not mobile-friendly, then users will have a hard time and will have a bad mobile experience and will refrain from going to your website.

With Google’s new algorithms, every website must strive for mobile-friendly design.

How to check:

  • Google Mobile-Friendly Tool
  • Google Search Console

 

6. Use Structured Data Markup

With new algorithms and changes in Search engines such as Google and Bing, they are encouraging digital marketing professionals and webmasters to use structured data.

Structured Data is a code you can add to a web page that will be visible to the Search engine crawler and providing additional context for your content. This will help Search engines index and crawl your website ineffective way with better results.

Example: Using structured data markup to show star ratings on the SERP page or prices of the products.

These characteristics lead to better CTR and help to a general a good number of organic traffic.

Closing Remarks:

There are many other technical SEO practices but these 6 practices have a very high impact and needless amount of time to fix the problems.

It’s never too late to fix these problems and acquire better organic ranking and traffic.

Make a checklist and run a diagnosis and prioritize these problems first and foremost.

June 29, 2021

Why Content is important for a Successful SEO Campaign?

Filed under: Blog — Tags: — SAN @ 10:31 am

Digital Marketing is growing at a very rapid speed. We can even say that the Digital industry will soon reign over the world. Updating yourself is a must if you want to set foot in this industry.

If we simply look at the history, search engines are actively updating themselves to provide the best results for the users. There are many factors that seem very important in 2015 but less important in 2019.

You must be thinking why?

It’s simple, these factors don’t actually define the true intent of search keywords. Google is trying to take the final steps that truly define the true intent of the desired search results.

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However, Content has become one of the most important factors in recent years. Some even quote that Content is the king.

Content and SEO form a bond that can easily put any business on top of the SERPs in the best-case scenario and can also cause penalties in the worst-case scenario. The true purpose of content is to provide a detailed understanding of any business and also help Search engines to find the best results for any particular search terms.

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True Meaning of Content

In the digital marketing industry, content is any form of text, audio or video that truly defines the website or the business it is representing. Great content truly provides the information that can entertain, teaches or enlighten the engaged users.

Great content can easily attract visitors and increasing conversions but only with high-quality, useful and informative content.

Let’s take two examples, Moz and Neil Patel.

Moz

Most of you know Moz as the creator of Page Authority and Domain Authority. But it has also become a brand for those who want to learn about Inbound Marketing and SEO and also those who want to upgrade their skills in this industry. What makes them so successful?

The answer is their Content.

Their blog and articles are quite easy to understand and updated regularly. Their video series “Whiteboard Friday” is quite unique and that’s what makes it special. The content under “Whiteboard Friday” is quite practical and has literally helped me in various precarious situations.

Neil Patel

Neil Patel is the Entrepreneur and Online Marketing expert and is the co-founder of Crazy Egg, Hello Bar and Kissmetrics.

As an Online Marketing expert, Neil Patel has been in this industry for around 17 years and has been publishing articles on Online Marketing with great passion. The reason that he has become sensational in this industry is due to the fact that the content by Neil Patel is based on the experience he has accumulated.

He published his content in various forms like blogs, case studies, and videos. He spends so much time making high-quality and easy to comprehend content to help users understand the true core of the topic. He provides examples from the various industry just to make sure that his visitors are getting where he wanted them to lead.

So why content holds so much value?

The founders of Google, Larry Page and Sergey Brin came with a mission

“Organize the world’s information and make it universally accessible and useful.”

The true mission of Google has always remained the same but the process to filter this information has changed few times since its establishment.

“Useful and accessible information” generally refers to the pieces of content that are all over the internet.

Google has specifically provided a guideline to high-quality and useful content.

You can easily maximize the potential of your content if you follow these guidelines. But that is only one side of a coin. The other side of a coin is the technical part, audience part and more.

The time has gone by when we focus our content based on the keywords. No more of such a strategy because such a strategy will get you penalized sooner or later. What we need to focus on in 2019 is the audience.

You need to think about these things before they are called great content.

  • Is the content Audience-centric?
  • Is the content what Audience wants to see?
  • Have you identified the Audience you want to target?
  • Is your content new?

Yes, there are tons of content out there on the web. The fact that you are creating these contents may have already been created by someone else. So how can you topple already created content?

The answer is simple: Research

Look on the bright side. The fact that you have access to these contents is already advantageous to you. Do research on the existing content and tried to find the fault, and loophole that lies within the content. Try to fill the loophole, correct the faults and create new content using images, videos, and infographics.

Hire-Content-Writing-Experts

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June 28, 2021

Guide to Page Speed Optimization (Part 1)

Filed under: Blog — Tags: — Devik Balami @ 9:28 am

Measuring how fast your website content loads is very important. Google specifically states that “The Speed Update in 2018 affects pages that delivers the slowest experience for the users.” Industry Leaders believes that load speed is the ranking factor for users.

So how to improve Website Page Speed?

Unless you know how various metrics work, you will have a hard time to improve your website loading speed. That’s why we are going to guide you to page speed optimization step by step.

Let’s Get Started

Until and unless you know how to audit the website speed, you will be ignorant of various metrics for page speed. Page Speed is one of the crucial factor of Technical SEO. There are many factors you need to consider while doing and audit for your website speed for your Page Speed Optimization. Here is the list.

Web Page Network Panel

network-panel
  • Right Click on Web Page>Inspect Element>Network Panel

You can deduce various factors from Network section only.

  • No. of HTTP requests
  • Total Loading Time of Web Page
  • Synchronous or Asynchronous Loading of HTTP requests
  • Loading Time for each Requests ( JS, CSS, Image and other scripts)
  • The network panel shows loading, queueing, and content download duration on millisecond basis.

These factors plays a crucial part for website loading speed. You need to properly research and find various factors affecting the speed factors. You audit must include these factors so that you can ask your development team to fix these factors to help improve the website loading speed.

This metrics can be called as waterfall since the http requests look like waterfall.

gt-metrix-waterfall-model

HTTP Request

HTTP request is one of the most important factors for loading speed. The audit report must include no. of http requests.
There are two ways that http requests can affect your website speed as well as user experience.

  • Number of Website files
  • Size of Website Files.

The number and size of website files determines the number of HTTP requests. Having more http requests means the browser needs to make requests for each http and files to be downloaded which eventually effects the loading speed. The same goes for the size of these files. Higher the size of these files, longer the time the browser would take to download.

http-requests-gt-metrix

Although many industry leaders would prefer less number of http requests (not more than 30-45 requests), but we all know that a good website have a lot of requests. The best number would around 70-80 http requests.

How to find the Number of HTTP Requests?

There are many ways to find the number of requests.
You can find HTTP requests in left bottom part of Network Panel on any Browser.
You can also use various online tools to find the number of HTTP requests.

Google Website Page speed Insights

Page Speed Insights is the online tool of Google to check the web loading speed status. You can check your website page speed report from here: Google Page Insights

The insights provides data based on various factors such as:

  • First Contentful Paint (FCP)
  • First Input Delay (FID)
  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift(CLS)
  • Speed Index
  • Time To Interactive (TTI)
  • And Various Http Requests status

The insights also shows the Webpage Speed Score based on Desktop and Mobile. We analyzed the google page speed insights for Search Engine Journal.

  • Desktop – 71 (Best if 90-100)
  • Mobile – 59 (Best if 90-100)
  • FCP – 1.7s (Best if 0 – 2)LCP – 2.7s (Best if 0 – 2.5)
  • CLS – 0.03s (Best if less than 0.1)
  • Speed Index – 3.6s (Best if 0 – 4.3)
  • TTI – 7.3s (Best if 0 – 3.8)

The Insights also provide various data to help you improve these metrics such as improving render blocking resources, Initial Server Response Time), reducing various external JS and CSS Files and more.

Google-Page-Speed-Insights-Opportunities-and-Diagnostics

The Insights also provide page speed opportunities and diagnostics for the searched website. For you reference, I did insights for Search Engine Journal, one of the popular Digital Marketing Blogging. As you can see in Figure 5, Google Page Speed Insights provide various opportunities and diagnostics for Search engine journal such as removing unused Javascript, render-blocking resources, excessive DOM size and many more.

One must know that detail Page Speed Optimization and Analysis report can help you and your developer team to successfully find the solution for your Website Page speed. In next article, we will bring you how to use these opportunities and analysis report and take your page speed to next level.

Stay Tuned.

June 27, 2021

Top 4 Content Writing Tips with SEO Optimizations

Filed under: Blog — Tags: — SAN @ 9:54 am

Content Writing Tips with SEO Optimizations

Businesses today have evolved from monotonous traditional marketing to informative digital marketing, changing the way of branding any company from national to an international level. Nevertheless, have you ever took a moment to understand the transition of marketing strategies over the year? If you have, then you know what I am going to add afterward. Without further ado, let us dig into the Content Writing strategies and Tips for 2021 – 2022.

What is Digital Marketing?

Starting from the social media that we use to search engines we surf, what we do is buy things and read content available on the first page of the search engine page without bothering to get on the second page, and that is a perfect example of efficient digital marketing. But do you think, getting a top rank on Google search engine is only digital marketing? Not exactly, huh? Digital Marketing is a broader term that encompasses all of the marketing efforts that uses digital channel from social media and search engine to mobile and web application, where the digital marketer uses different strategies to create, communicate and deliver offering to their customers.

What is Content Marketing?

Among different strategies used by digital marketers, content marketing is one of the significant marketing approaches focused on creating and distributing valuable, informative content to attract potential customers into the business. Did this explanation light your bulb on content marketing? I hope it did. Today there are different content marketing service providers established to provide content marketing services to help their clients stand in the crowd of businesses over your head. But what are the main component of great content? Will having great content without SEO will help you to drive the organic traffic on the search engine page? Not really I guess, now you might be wondering why SEO for content marketing?

SEO and Content Marketing

To my dear wondering folks let me tell you that SEO and content marketing cling together to make well-driven content successful by utilizing different SEO strategies. But that does not mean they are the same term, SEO is a child that demands and states the requirement whereas Content is a parent that fulfills the requirements of the child, SEO. Describing the relationship between SEO and Content marketing, given are some of the points you will like to know:

  • SEO states the requirements. Content marketing fulfills them
  • SEO demands content. Content marketing is content
  • SEO demands keywords. Content marketing means using keywords
  • SEO demands linkbacks. Content marketing introduces linkbacks
  • SEO demands onsite technical optimization. Content marketing needs great UX

Don’t you think their relationship looks exactly like what we said in our childhood, as close to nails and muscles? But how can you enhance this relationship and grow your business in a shorter time?

Content-Writing

Below are some of the SEO content marketing tips you will need to change your business game:

1) Research your target market:

Without getting proper outreach to your targeted customers, you cannot increase your company’s sales. Therefore, the foremost thing you can do is focus on reaching the customers that are best suited for your company’s product. After completing comprehensive research on the keywords that the customers are currently interested in, you can plan and understand the needs of the customer in a better way.

2) Keyword research:

As mentioned above, a keyword is what drives your customer towards you. So in order to bond with potential customers, you need to do research on the most popular keywords. Using the most popular keywords will help you to optimize your site in search engines and develop content that customers will find engaging, improving your site’s reputation on the search engine page.

3) Create readable and SEO driven content:

Starting with keyword planning and keyword research you ought to create readable and SEO-driven content. Using keywords in the content does not mean using the same word times and again. But it means planning them and creating an engaging content topic of high quality. Since generating low-quality content decreases your SEO ranking and visibility on the search engine page you need to keep following content creation strategy in your mind:

      • Generate quality content using relevant keywords
      • Give relevant ideas, so that the audience can relate
      • Generate easy to read the content of high-quality
      • Create plagiarism free engaging content
      • The use of image and video content can be more effective

4) Update your content over time: 

A good SEO can have an effect that lasts for a relatively long time but that does not mean, you set an SEO and forget about it completely. It means you need to timely review and update the content of your site to bring organic traffic to the website. Following things can be done to make your SEO content marketing effective for a longer time:

      • Optimize your content for new keyword opportunities
      • Update the facts that might be outdated
      • Introduce voice search optimization
      • Review the metadata to ensure it is optimized for search engine

I hope the above content sparked a light on your mind on Content Marketing Strategies and Tips for the year 2020. SeoAN is a pioneer digital marketing agency in Nepal providing content writing services to customers. Remember us for any digital marketing services in the near future.

June 5, 2021

Facebook Ads Campaign for Dental Service can improve your Brand

Filed under: Blog — SAN @ 5:07 am

Reasons Why Facebook Ads Campaign for Dental Service can improve your Brand

Adjusting the whole world on our mobile phone, we don’t just carry mobile phones today, but store information that connects us from local level to an international level. With the increase in the usage of mobile phones over the year, the number of social media users has expanded sidelong. Since half of the country’s population resides on mobile phones, being available on their phone is the most important thing for any company to flourish in the local market. Among different service-oriented businesses, dental service is one of the significant institutions that have been helping us to maintain our smile. Since they are working hard for our oral hygiene, let’s discuss, Why Facebook Ads Campaign for Dental Service? 

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Why Facebook Ads Campaign for Dental Service?

Have you ever stared at your toothbrush and wondered about your oral hygiene? On the other hand, have you checked your wardrobe and made a list of things you want for your next outing? Two different sectors, where one has convinced its customer to get new dress every time they head outside whereas the other cannot even convince people to get their own teeth and gums checked. That signifies dentists are far behind in the race of social media marketing.

Running any Facebook ads campaigns is the ultimate way to build relationships with the targeted audience. But, what can a dentist do to build the trust of any patient? Don’t you think they need a tagline that says we deliver a pain-free experience in their commercials? Jokes apart, the foremost thing a dentist can do is help their clients be comfortable with all the procedures even before they visit the hospital. Removing the stigma of the clients, a dentist should win their trust by posting the records of accomplishment, industry experience, and collected reviews of past clients in social media.

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Switching from just selling just toothpaste and toothbrush, sell good oral health, comfort, and a bright smile to your valued clients. Make social media your trusted platform today to connect with your patients and spread a healthy, cavity-free smile.

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Benefits of Social Media Marketing for Dentist:

1) Better-Established Relationship:

As most people find visiting a dentist a nerve-wracking experience, it’s very crucial to understand the needs of dental marketing on Facebook for a dentist. Since social media is a huge part of people’s lives today, having a solid social media strategy will help you develop a never breaking bond between you and your customer. But how can you create the bond?

– Understand the needs of your customers and answer their queries.
– Post testimonials and reviews of your work
– Post pictures that showcases your friendly office image

2) Attract New Clients:

Regardless of what problems we have, the first thing we do is surf Google, and when it comes to health, we are even more concerned. The first thing that we look at any business is a long-term commitment and quality services. So what’s the key to attract new clients? It’s surely is being available to them and providing offers that they cannot say no to. Being able to interact with your clients on any social platform will not only allow the customer to understand your services better but will also help branding your organization.

3) Showcase Leadership:

Social media marketing is not something you can opt for, especially when you are far behind in your business. The significant reason behind the success and popularity of any business depends on the way they promote their brand. It may be by posting years of experience, achievements or engaging content, writing blogs/articles, sharing videos and information that can grab the attention of the patient. The content you post not only display your dedication but showcase your leadership within your customers and competitors as well.  

Above-mentioned benefits might have helped you to understand the needs of Facebook advertising for any dental service provider. However, do you know how you can get those benefits?

Below given are some of the digital marketing strategies for dentists:

i) Know your target audience:

Living in Nepal and targeting your business on America is something you don’t want for your business. Starting with local SEO optimization, you should know whom you are targeting. Is it the beauty conscious woman, man/woman in their late adulthood, a teenager, child, family or any aged group patient? Branding your business by focusing on your target groups helps you to build your dental marketingstrategy that will run for a longer period.

ii) Know your competition:

After acknowledging your target audience, what you need to know is your competition. Understanding your competition and their offering will help you master your own business. On the other hand knowing the current dental business trends will also help you to get different dental Facebook marketing ideas amplifying your business.

Below mentioned are some dental marketing ideas that will help you guide to change the business game:

  • Doing comprehensive research on the advertisements of other competitors on their discount offers or any other services that has been attracting customer to the hospital..
  • Allowing both walk in and appointed patients throughout the week will allow you to win the trust and credibility of your customer; because being available means you care and value them.
  • Checking the reviews on the competitor’s wall can help you get an insight on the pros and cons of any marketing strategies you will follow in the near future.  

iii) Keyword research:

Who do you think is going to read your content that worth you a whopping amount of money unless it has relevant keywords searched by your patient? One thing that no business organization should forget is that the keyword is key to marketing. The use of relevant keywords can help you rank on Goggle organically through SEO or through paid marketing, PPC. No matter what you choose, the ultimate goal is to rank on the Goggle search engine to increase the visibility of your organization, converting your website/ Facebook page visitors to your ideal and real patients.

vi) Start a dental blog:

Helping your customer understand your business is the least you can do to keep faith of your customer. Starting a dental blog will help your customer to differentiate between the stigmas they had been carrying about the dental services. Providing relevant information to your customer will help you to interact and maintain the relationship.

v) Optimize your blog posts and dental website pages for SEO:

The return on investment of SEO is very remarkable and significant. Optimizing your dental website page for SEO will help you, rank on Google search engine without spending penny on any other marketing strategies. Nevertheless, do you know how you can optimize your website pages?

  • Following are some of the tips you will mind to know:
  • Make your page faster
  • Create high quality content
  • Utilize relevant key words
  • Be mobile friendly
  • Build links

vi) Create shareable images and post on social media:

As they said picture speaks thousands of words, let the images you post describe the work you do to maintain the smile of your valued customers.  People believe what they see, than what they hear so make sure to post some smiles on your Facebook wall.

vii) Create dental videos and invest in video marketing:

Carrying the stigma that dentist are the cruelest and no dentist practice is pain less, many people out there fear to visit any dental clinics and hospitals. Posting not only your dental surgery or going live, but sharing  moments you spend with your patients after the surgery or any happy moments shared between the working staffs or patient themselves will help your business grow online.

SeoAN is thriving digital agency providing quality services to wide area of businesses. Get connected with us and, amplify your business and spread full-blown smile to your customer.

January 5, 2021

SEO & Facebook Marketing for Travel and Trekking Company in Nepal

Filed under: Blog — SAN @ 5:02 am

Importance of Digital Marketing for Travel and Trekking Company

In the advent of today’s digital age, digital marketing has become an indispensable part of the Travel and Tourism sector. Redefining the rule of marketing in World, digital marketing has changed the way of engaging costumers with their brands. The use of digital marketing techniques in Travel and Tourism has allowed many people to plan their perfect getaway with the user-friendly interface provided by the website.

Why Digital Marketing for Travel and Trekking?

Who does not dream about getting on a trek to Everest base camp or visit the major UNESCO enlisted cultural heritage sites? Evolving from the dreaming moments to experiencing moments, we plan and book from the website that appears first on our search engine page. And with all the collected information from the website, we plan the trip accordingly. But do you ever mind to visit page 2 of Google search engine and plan your holidays? Not really, I guess. That means appearing on a Google top rank is the only organic way to increase the traffic into any website. But do you know how?

Utilizing the same old strategy of posting content and hoping that customers would visit your site is the worst you can think of. It’s not that easy to get ranked on Google but not something impossible. By using the keywords that the customers have been looking for, one can easily increase the traffic by building the customer’s trust and credibility.

What can a Travel company do for Digital Marketing from their side?

  • Boost their content on Facebook
  • Use video content to showcase the ambiance and serene beauty of the Himalayas or any other related sites
  • Promote packages on special occasions with exclusive offers
  • Getting listed on the local business can help you to be available in local searches as well

Digital Marketing plan for Travel and Trekking Company in Nepal

Creative web design and concept: Subtle beauty, as they say, a travel agency’s website should be creative, informative and attractive, so that the website can grab a potential customer’s attention.

Search Engine Optimization: By the use of on-page and off-page SEO, Travel agencies can rank their website on Google. Getting a Google rank means being visible to potential customers and increasing the outreach of the organization. SEO is the means of increasing organic traffic into the website.

Search Engine Marketing: SEM generally is a paid search marketing where the businesses pay Goggle to show their ads on search engine result.

Video marketing: People now believe what they see, posting video content can help the travel agency to engage the customers. Videos can say a lot more than words can define the place.

Contact SEO Experts Nepal for Best SEO Packages.

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